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Canadian Virtual University - Marketing courses online

Foundations of Marketing

Customers do not buy products; they buy benefits, satisfactions and solutions to their problems.

This course provides students with the customer and marketplace focus central to effective marketing.

The course employs exercises and cases to help you develop analytical skills and provides opportunities for you to demonstrate these skills through memos and reports.

Foundations of Marketing is offered online and requires internet access.

 

 

flexibility

  • Available online
  • Take the course for transfer credit to undergraduate business programs across Canada


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